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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 02/08/2017 13:59:52 • 664 Views
PENERAPAN PELAYANAN PRIMA OLEH CUSTOMER RELATIONS BAGI NASABAH PT BANK BUKOPIN TBK KANTOR KAS UNIVERSITAS ESA UNGGULCreated by :
NOVELINA DYAH MAYARIKA ( 201252165 )
Subject: | Pelayanan Prima Customer Relations | Alt. Subject : | EXCELLENT SERVICE COSTUMER RELATION | Keyword: | Pelayanan Prima Customer Relations
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Description:
Penelitian ini bertujuan untuk mengetahui penerapan pelayanan prima oleh customer relations bagi nasabah PT Bank Bukopin Tbk Kantor Kas Universitas Esa Unggul. Metode yang digunakan pada penelitian ini adalah metode survei yang bertujuan deskriptif dengan pendekatan penelitian kuantitatif. Metode sampling yang digunakan adalah accidental sampling. Penelitian menunjukkan, sebagian besar (88%) responden menilai tingginya penerapan pelayanan prima customer relations PT Bank Bukopin Tbk Kantor Kas Universitas Esa Unggul yang meliputi: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding or knowing the customer dan tangibles. Mengacu pada hasil penelitian, maka kualitas pelayanan prima customer relations PT Bank Bukopin Tbk Kantor Kas Universitas Esa Unggul yang sudah baik ini hendaknya dapat terus ditingkatkan, mengingat kebutuhan dan tuntutan nasabah dari masa ke masa akan terus meningkat seiring dengan perkembangan ilmu dan teknologi khususnya pada dunia perbankan.
Contributor | : |
- Abdurrahman
| Date Create | : | 02/08/2017 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate- 201252165 | Collection ID | : | 201252165 |
Source : Undergraduate Theses of Publik Relation
Relation Collection: FAKULTAS ILMU KOMUNIKASI
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaaan Universitas Esa Unggul 2017
Publication URL : https://digilib.esaunggul.ac.id/penerapan-pelayanan-prima-oleh-customer-relations-bagi-nasabah-pt-bank-bukopin-tbk-kantor-kas-universitas-esa-unggul-9067.html
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- UEU-Undergraduate-9067-bab 1.pdf - 1158 KB
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